Pop-up & packaging

Yandex UltimaNew Year Pop-Up

The commission

Packaging design and digital content for the Yandex.Ultima’s New Year pop-up at Tsvetnoy Department Store created alongside Koshta Collective and BLGN agency. Guests could purchase festive confectionery sets designed to evoke childhood memories and a feeling of genuine New Year magic.

Scope: Visual identityPackagingDigital contentArt direction
Credits & collaborators: Collaborators — Koshta Collective and BLGN agency

Behind the image

Packaging and digital content were developed for the New Year pop-up at Tsvetnoy with Koshta Collective and BLGN. The screen display and physical candy packaging share the same visual direction.

Yandex Ultima — New Year Pop-Up, selected still 1

Yandex Ultima — New Year Pop-Up, selected still 2

Yandex Ultima — New Year Pop-Up, selected still 3

Yandex Ultima — New Year Pop-Up, selected still 4

Yandex Ultima — New Year Pop-Up, selected still 5

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