Padam Padam.
On the city’s scale.
CGI and animation for Spotify Wrapped, built around the billboard’s geometry and the public viewing angle.
Campaign films & street footage- Commission
- Wrapped 2023 / Kylie Minogue
- Contribution
- CGI & animation
- Format
- Anamorphic billboard
From a heart simulation to a city-sized screen
The brief
Translate Kylie Minogue’s Padam Padam into an anamorphic sequence for Spotify Wrapped 2023 on the Moxy billboard in Los Angeles.
Our contribution
Arseniy Valter contributed CGI and animation to the campaign. The selected development material shows billboard geometry, perspective tests and heart animation.
The execution
An anamorphic campaign sequence combining Kylie’s performance with animated hearts. Explore the campaign films and perspective studies, then the development boards below.
Selected production material
From idea to image.
Related production stages, shown at their original proportions. These are development comparisons, not identical frames.
Geometry: compare how the framed image is shaped for the billboard’s corner and its street-level viewpoint.
The screen is part of the composition.
The billboard geometry gives the imagery its frame of reference. This study isolates the scene so the relationship between the screen, the viewing angle and the apparent depth can be examined.
A visual language for Padam Padam.
The development boards collect the imagery and animation ideas. Red hearts, the performance and the screen’s architecture become parts of the same composition.
The completed image, in perspective.
The hearts move across the billboard face in relation to its geometry. This is the campaign’s perspective render, showing the intended screen illusion.
A new commission
Bring your brief into focus.
CGI and animation shaped for your product, campaign and screen format. Tell us the format, the setting and what you want the audience to experience.
Discuss a screen campaign ↗Scope & collaborators
- Scope
- CGI & animation
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