Beauty.
Beyond the edge.
3D screen content for Shark Beauty, composed around the corner display and its recessed frame.
See the screen in motion
- Commission
- On the corner
- Contribution
- 3D screen content
- Format
- Anamorphic billboard
A corner screen at CF Toronto Eaton Centre
The brief
Create 3D screen content that brings Shark Beauty’s hair tools forward on the corner billboard at CF Toronto Eaton Centre, using the screen’s shape as part of the image.
Our contribution
3D screen content for the corner display: product animation composed around the screen geometry and public viewing angle.
The execution
A finished screen animation, shown alongside two on-site recordings. Compare the perspective render with the installed display below.
Selected production material
From idea to image.
Related production stages, shown at their original proportions. These are development comparisons, not identical frames.
Perspective: the recessed frame makes the product read against the corner; material studies explore how its edges catch the light.
A frame the product can cross.
The rendered sequence uses a recessed setting and oversized product movement. The corner remains visible, giving the illusion a clear architectural reference.
The view that matters.
The first street recording shows the work on the real display, surrounded by its architecture and everyday movement.
A second position on the street.
A wider recording puts the screen in context and shows how the apparent depth changes with the viewing position.
A new commission
Bring your brief into focus.
CGI and animation shaped for your product, campaign and screen format. Tell us the format, the setting and what you want the audience to experience.
Discuss a screen campaign ↗Scope & collaborators
- Scope
- 3D screen content
More from this project (2)
More screen campaignsCirque du SoleilECHO