Cirque du Soleil / ECHO
A world
inside
a frame.
Art direction and creative direction by Arseniy Valter / DOGMA for the ECHO screen campaign.
Enter the film
- Commission
- ECHO
- Contribution
- Art direction · Creative direction
- Format
- 3D campaign animation
ECHO / Art direction & creative direction
The brief
A 3D campaign animation for Cirque du Soleil ECHO, built around a suspended cube and a tall, framed environment.
Our contribution
Art direction and creative direction by Arseniy Valter / DOGMA. Produced by StunAR, with executive production by Branded Cities.
The execution
The cube separates into smaller forms, using movement, shadows and framing to create apparent depth. Watch the final animation above and explore selected finished frames below.
Selected production material
From idea to image.
Related production stages, shown at their original proportions. These are development comparisons, not identical frames.
Framing: the recessed box and floating cube connect the storyboard to the final image; the exploratory red light gives way to a cooler, cloud-filled scene.
One cube. A shifting composition.
Selected frames from the finished animation show how the cube opens, separates and changes its relationship to the surrounding frame.
A new commission
Bring your brief into focus.
Art direction and creative direction for a screen campaign. Tell us the format, the setting and what you want the audience to experience.
Discuss a screen campaign ↗Scope & collaborators
- Scope
- Art directionCreative direction
- Credits & collaborators
- Art direction & creative direction — Arseniy Valter / DOGMAProduction — StunARExecutive production — Branded Cities
More from this project (3)
More screen campaignsSpotifyWrapped 2023 / Kylie Minogue