We developed the concept and art direction for Alfa Bank’s stand at SPIEF: a vortex of thousands of books suspended throughout the pavilion. The image symbolised the meeting of knowledge and innovation creating a powerful and meaningful statement. The installation became one of the forum’s most discussed stands and received extensive media attention.
Scope
Creative conceptVisual styleArt direction
Behind the image
The concept is built around thousands of suspended books. A vortex connects the pavilion’s structure with the imagery above the exhibition space.
01Alfa Bank / Vortex of Knowledge — selected image02Alfa Bank / Vortex of Knowledge — selected image03Alfa Bank / Vortex of Knowledge — selected image04Alfa Bank / Vortex of Knowledge — selected image05Alfa Bank / Vortex of Knowledge — selected image06Alfa Bank / Vortex of Knowledge — selected image
More from this project (21)
07Alfa Bank / Vortex of Knowledge — selected image08Alfa Bank / Vortex of Knowledge — selected image09Alfa Bank / Vortex of Knowledge — selected image10Alfa Bank / Vortex of Knowledge — selected image11Alfa Bank / Vortex of Knowledge — selected image12Alfa Bank / Vortex of Knowledge — selected image13Alfa Bank / Vortex of Knowledge — selected image14Alfa Bank / Vortex of Knowledge — selected image15Alfa Bank / Vortex of Knowledge — selected image16Alfa Bank / Vortex of Knowledge — selected image17Alfa Bank / Vortex of Knowledge — selected image18Alfa Bank / Vortex of Knowledge — selected image19Alfa Bank / Vortex of Knowledge — selected image20Alfa Bank / Vortex of Knowledge — selected image21Alfa Bank / Vortex of Knowledge — selected image22Alfa Bank / Vortex of Knowledge — selected image23Alfa Bank / Vortex of Knowledge — selected image24Alfa Bank / Vortex of Knowledge — selected image25Alfa Bank / Vortex of Knowledge — selected image26Alfa Bank / Vortex of Knowledge — selected image27Alfa Bank / Vortex of Knowledge — selected image
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