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Spatial art direction

Alfa BankVortex of Knowledge

The commission

We developed the concept and art direction for Alfa Bank’s stand at SPIEF: a vortex of thousands of books suspended throughout the pavilion. The image symbolised the meeting of knowledge and innovation creating a powerful and meaningful statement. The installation became one of the forum’s most discussed stands and received extensive media attention.

Scope: Creative conceptVisual styleArt direction

Behind the image

The concept is built around thousands of suspended books. A vortex connects the pavilion’s structure with the imagery above the exhibition space.

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