Selected work
Product campaign
XiaomiRedmi 12 5G
- Commission
- Redmi 12 5G
- Contribution
- Creative direction · Concept & storyboards · 3D modelling & look development · Lighting, animation & post-production
- Format
- Product campaign
The commission
A fully CGI product film for the Redmi 12 5G launch. Close-up studies of the camera, materials and profile lead into the full device reveal.
- Scope
- Creative directionConcept & storyboards3D modelling & look developmentLighting, animation & post-production
Behind the image
Alongside the launch film, a series of product images carried the same lighting and material treatment into social and digital formats.
More CGI workSeikoStudies in light