The commission
CGI films and product imagery for the POCO X6 launch. Exploded camera elements, reflective surfaces and close-up details turn the phone’s hardware into the visual language of the campaign.
- Scope
- Art directionConcept & storyboards3D modelling & look developmentLighting, animation & post-production
Behind the image
The campaign extended from the main films into stills and social assets. Product modelling, materials and lighting were developed as one visual system across the deliverables.
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