The commission
A video for Alfa Bank’s “Cashback Wheel” campaign which combines CGI with live-action footage. We filmed vibrant locations across St Petersburg where a bear — the digital character created by artist Brickspacer — travelled through the city on a giant cashback wheel. The film aired on national television channels for a full year.
- Scope
- Campaign creativeLive-action filmingCGI animation
- Credits & collaborators
- CG artist / Mishka character — Brickspacer
Behind the image
Live-action locations in Saint Petersburg were combined with Brickspacer’s digital bear. The character rides the cashback wheel through the city, joining the promotion’s mechanism to a physical sense of scale.
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